Noise Reduction is More Important for Tires Today
Noise Reduction is More Important for Tires Today

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When it comes to rubber’s interaction with the road, some people simply want to make a lot of noise about quiet tires. Are tires contributing too much interior and pass-by noise? Have tires become the big target because electric vehicles are making other auto noises go away? How much difference in decibel-level noise is there between a variety of products and manufacturers? Beyond Europe, is the question of quiet tires an issue for consumers?
These are among the questions that tire specialists may be hearing, which leads to a sense that it’s a subjective area without a lot of clear data. Some of that is true, but it’s nonetheless a topic that will be growing in interest.
What Creates Tire Noise?
The State of Washington’s Department of Transportation defines noise as, “any unwanted sound. The definition of unwanted sound is subjective… Different noises produce different reactions, depending both on their intensity and on their frequency distribution (also described as pitch, varying from low to high).”
The “pitch” in tire noise basically references the number of tread blocks around the circumference. A tire with larger tread blocks and fewer pitches has less void; a summer performance tire, for example, is built for handling. An aggressive tread tire, such as a winter tire, likely features smaller tread blocks, more pitch and more void. This design features more biting edges for the snowy, icy conditions, but it will likely generate more noise, too.
Tread blocks and groove patterns are factors; the blocks hitting the road surface as a tire rotates can lead to an annoying rhythmic noise, and short, repetitive tread patterns can generate a pitched whine. Grooves and channels in a tread pattern can release compressed air that “sizzles” and cornering vibrations can create “squeals.”
While tire makers have greatly diminished tire noise in recent years, there are factors outside of their control – water on pavement, grooved pavement, composition or coarseness of pavement, and the varying types of surfaces (asphalt, concrete, brick, etc.). The ultimate quiet tire would be one that has a smooth tread so there is no escaping noise and no tread slap or impact, but that completely smooth tire would be poor for grip and safety.
Sound levels are measured in decibels (dBA). Tire engineers use a bevy of tests to strive for lower decibels and balance to create a top-performing tire that minimizes any noise distractions. One tool often used is a “noise lab” known as an anechoic chamber, where the testing personnel only hear direct sounds – those that are isolated from any outside surroundings.

Recommending Low-Noise Tires For Your Customer
As consumers shop for new tires, factors such as price, brand and wear (typically not noise) are at the top of their list. For any of the performance aspects, including noise and comfort, it is a challenge to know which of the available options would be best for their vehicles. Differences between various models of vehicles only complicate the exercise, as exact comparisons are only possible when the same car is used under identical conditions.
Tire specialists can help guide consumers with some general assumptions about tire noise. For example, the softer the tire’s tread compound, the more likely to reduce noise. High-profile tires are also generally more comfortable and quieter than low-profile alternatives, but some of that is also due to the more aggressive driving nature of sporty cars with low-profile tires.
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